The Twitching Lure twitches, flashes and buzzes like a wounded bait fish. Using the Vibra-Strike technology, other fish will instinctively strike. It comes with a usb charger that charges the fish in minutes. It also lights up in the dark. The twitching, flashing and buzzing are designed to mimic a wounded bait fish. It features the sharpest mustad hooks. It works for day or night fishing and is good for both fresh and salt water fish.